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Revenue is the most important metric when it comes to starting a business. But it’s not the only metric you should be concerned with. …


There are many ways to raise financing for your company, but one of the most popular is a convertible note. With a convertible note, the investor loans money to the startup in return for equity in the company (rather than a payout of the principal plus interest).

A valuation of…


Knowledge in the field of Startups is achieved either from experience, or from books and other publications. Experience is the best way of learning from failures, though success is teaching some lessons too. …


Software-as-a-Service, or SaaS for short, is a cloud-based method of providing software to users. SaaS users subscribe to an application rather than purchasing it once and installing it. Users can log into and use a SaaS application from any compatible device over the Internet. …


Over the past decade “freemium” — a combination of “free” and “premium” — has become the dominant business model among internet start-ups and smartphone app developers. Users get basic features at no cost and can access richer functionality for a subscription fee.

It’s hard to resist the allure of free…


Startups are not like any other small companies in one crucial aspect: it is not enough for a startup to stay stagnant and generate steady income. Instead startup founders and teams aim for one thing, and one thing only: growth. A startup is by definition a company that is designed to grow. However, what growth is and how it looks like depends on the phase the startup is at in the Startup Financing Cycle. In the first phases startups often lose money while growing their customer base, team and/or valuation, whereas in the later stages after breaking even growing revenue is the key.


Traditionally, it was simple. A business only achieved critical mass by becoming cash-flow positive. Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment.

It’s only been in the last 10 years that…


When assessing investment opportunities, one of the most frequent questions I ask entrepreneurs is about market analysis. Although it is a crucial element of the conversation we have, I have a feeling its relevance is often neglected. Given the high risk associated with running a company without a proper understanding…


The screening

I listed all the people I knew who were related to my ecosystem. I completed the list with relevant contacts I could find on Linkedin. I prioritised them per their relevance and to our degree of connection. I categorised them: friends, advisors, investors.

I made a research about companies in…


When analysing startups, there are couple of important issues one should consider. In order to start a thorough appraisal, you should know what kind of a business you are looking at. Is it selling to consumers, or is it selling to other companies? …

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